Hello Ladies,
We are three friends: Ghada, Hadeer and Yasmin, the proud founders of JasminTale, which is the first brand specialized in breastfeeding wear here in Egypt. We stem from pharmacy and business backgrounds.

The idea came to light a year ago when Yasmin got her first baby. She used to face hard situations of having the urgency of nursing her newborn (Mariam by the way) while she is outdoors, but unfortunately she did not have the proper clothes that can support her comfortable natural breastfeeding outdoors (nursing covers were not enough). She searched a lot for such specialized wear, but couldn’t find proper fitting stylish designs.

Here came the idea of starting a breastfeeding line in Egypt, so that every mother during natural breastfeeding can go out freely, keep her stylish self as usual, and enjoy her time with her newborn and her loved ones anywhere.

We could have launched a year ago, but we decided to invest time and efforts in researching the idea, understanding the spoken & unspoken needs of SHE, attending courses in order to develop for every proud mama out there a product that fits all her needs, most importantly; smart built-in nursing access, comfortable fabrics, and versatility of styles.
Every season, we continue to add new ideas for discreet openings, new varieties for home wear, basic wear, etc.
We aspire to make JasminTale a community of love and sharing.
Celebrate your motherhood anywhere, JasminTale Family